A few media commentators have used the Brand/Ross fall out to take swipes at the BBC licence fee. I fear it’s a debate that will escalate even more now that Jonathan Ross has been suspended for 12 weeks, an admission that the presenter got it very, very wrong.

I feel I’ll struggle to show objectivity with this post, given my current career developments, but hopefully people who know me can verify that my admiration of the BBC has existed for a long time — not just in the past few weeks.

When I taught in New Zealand, I introduced the BBC website as being the greatest news organisation on earth. Several students expressed their envy at not having such a well-respected public broadcaster on their own shores.

So why do I constantly come across opinion pieces, comments and blogs rallying fiercely against the £131.50 yearly fee? Do we really believe it isn’t good value for money?

The fact that we pay the wages of both Brand and Ross seems to have added an unwelcome fuel to this current fire. Anyone resents having to pay compulsory fees for anything; even something we enjoy as much as television and radio. Surprisingly, though, millions upon millions of us think nothing of paying the fee amount three for four times over to receive Sky Sports. Ironically, if the licence fee were higher, BBC Sport would be able to compete in that arena too.

It’s not often I agree with Noel Edmonds, but a while ago he made a terrific point about the BBC licence fee. Here it is (from the Independent):

Edmonds claimed his one-man protest was against the corporation’s “we know where you are” ad campaigns against those who didn’t have a TV licence, which he argued were threatening.

Spot on my shoddy-shirt wearing friend. The TV Licensing adverts are disgusting. They’re said in the same grumped-up tone as the adverts on benefit fraud. The psychology is all wrong. The BBC shouldn’t just be telling payers that they have to pay, they should be shouting about why it’s good to pay. What am I getting? Where’s the benefit? Where does my fee go?

Fonejacker — brilliant show about, topically enough, prank calling — has a wonderful character named Terry Tibbs. Terry is your old-school business man. And, ridiculous as he is, he could have some choice words when it comes to persuading people that the licence fee is worth it. In one sketch, he says this about buying a car:

“Hang about. Look. We’re not talkin’ money jus yet. Alright? I wanna know a bit more about the car before we get into that. Come on, you gotta seduce me. You don’t just jump into bed with Terry Tibbs. You take Terry Tibbs out to lunch. You wine and dine him. You give him an oil massage, and then he gives you nineteen-fifty, if you’re lucky.”

Now while that may just be an excuse to mention Terry Tibbs in a blog post, I think if the BBC imagined Terry when pushing TV licence adverts, there’d be a lot more enthuasiasm for our public broadcaster.

Rather than: “We’ll find you.” They should be saying: “Look what you’re getting, isn’t it brilliant?”

Yesterday, I visited a friend in Norwich. While I was there, I went to the wonderful new BBC building. In it was a library, cafes, studios… loads of stuff. Around the floor, stalls sold products for charity or small business. It was packed out — on a Wednesday. It’s just one small example of the goodness an organisation like the BBC can bring.

Think of the licence fee as a tax on a nation’s intellectual well-being. We pay tax to keep our roads in order. We pay tax to keep our health service running. Personally, I think a tax that ensures knowledge, entertainment and world class journalism is just as valid. Let’s never forget how important it is.

Sure, you may not like Russell Brand. That’s fine. Millions of people, however, do like Russell Brand, making the money paid for his services justified. The same can be said for Jonathan Ross, too.

I don’t like Cash in the Attic all that much, but I don’t object to my licence fee going towards it because I know many people do.

If we can get the public to understand all the goodness that comes from the BBC licence fee, then the battle to regain faith is almost complete. The first step is some positive fee-related adverts. Seduce me.